Live Projects + Internship + Job Support
Duration: 5 Months

Digital Marketing Mastery Program

Course /Digital Marketing Mastery Program

Curriculum Structure

Month 1: Digital Marketing Foundations & Strategy
  • Understanding the digital marketing ecosystem — channels, platforms, and customer journey
  • Traditional vs. digital marketing
  • Buyer personas, funnel creation (AIDA & 5A Models)
  • Current trends: AI in marketing, voice search, personalization, short-form content, privacy marketing (GDPR/CCPA)
  • Building a Digital Marketing Strategy (B2B vs B2C)
  • Setting SMART goals and KPIs
  • Practical Projects:
  • Create a full marketing funnel and strategy for a startup or small business
  • Define audience segments and select digital channels
Month 2: Website, SEO & Content Marketing
  • Website building using WordPress / Wix (domain, hosting, CMS, plugins)
  • UI/UX basics, responsive design, mobile optimization
  • SEO Essentials:
  • On-page SEO (keywords, meta tags, headings, content optimization)
  • Off-page SEO (link building, guest posting, citations)
  • Technical SEO (site audit, speed optimization, schema, sitemap)
  • Content Marketing:
  • Creating high-performing content
  • Blog structure, storytelling, hooks, and engagement tactics
  • Video & visual content strategy
  • Content calendars and repurposing
  • Practical Projects:
  • Build or optimize a website
  • Do a full SEO audit using SEMrush or Ahrefs
  • Create a one-month content plan
Month 3: Paid Ads (Google Ads, Meta Ads) & Social Media Marketing
  • Google Ads (SEM):
  • Search, Display, Shopping & YouTube campaigns
  • Ad creation, keyword targeting, bidding, A/B testing
  • Conversion tracking and analytics integration
  • Social Media Marketing:
  • Platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok
  • Organic growth vs. Paid Ads
  • Ad creatives, reels, and video content
  • Audience segmentation and targeting strategies
  • Retargeting & remarketing strategies
  • Social Media Tools: Canva, Meta Business Suite, Buffer, etc.
  • Practical Projects:
  • Run a complete mock Google Ads campaign
  • Design a paid social media ad set and analyze performance
Month 4: Automation, Email Marketing & Influencer/Affiliate Marketing
  • Email Marketing:
  • Lead magnets and list building
  • Drip campaigns and automation workflows
  • Personalization & segmentation
  • Deliverability best practices
  • Influencer & Affiliate Marketing:
  • Collaboration models, influencer outreach, and ROI measurement
  • Setting up affiliate systems
  • Marketing Automation Tools:
  • HubSpot, Mailchimp, Zapier, Sendinblue
  • Emerging Trends:
  • AI-driven content marketing (ChatGPT, Jasper)
  • Voice search optimization
  • AR/VR, Metaverse, and conversational marketing
  • Practical Projects:
  • Build an automated email funnel
  • Design a small influencer campaign
  • Create content using AI tools
Month 5: Analytics, Growth Hacking & Capstone Project
  • Web Analytics:
  • Google Analytics 4, Tag Manager, Search Console
  • UTM parameters and dashboard creation (Looker Studio)
  • Conversion Rate Optimization (CRO):
  • A/B testing, landing page optimization, user journey mapping
  • Growth Hacking:
  • Retention vs. acquisition cost
  • Viral marketing tactics, referral programs, community growth
  • Career Preparation:
  • Freelancing platforms, portfolio creation, client handling
  • Resume + LinkedIn profile optimization
  • Interview & case study preparation
Capstone Project:
  • Execute a complete digital marketing campaign (SEO + Ads + Content + Analytics)
  • Submit a full marketing report and performance dashboard

Program Benefits

Key Features

  • 100% Internship & Job Assistance
  • 5+ Live Projects
  • Access to 30+ Marketing Tools
  • Government-Recognized Certificate
  • Resume & Interview Preparation
  • Available in Hindi & English Medium

Our Vision To build an empowered, self-sustaining India by providing high-quality, practical
education to every corner of the country, preparing learners not just for employment—but
for entrepreneurship and leadership.

Course Pricing

Digital Marketing Mastery Program

Course: Digital Marketing Mastery Program
Duration: 5 Months.
Mode: Online + Offline.
Fees: ₹80,000 + GST.