Live Projects + Internship + Job Support
Duration: 5 Months
Digital Marketing Mastery Program
Course /Digital Marketing
Mastery Program
Curriculum Structure
Module 1: Digital Marketing Fundamentals
- What is Business Analytics?
- Role of Analytics in Decision-Making
- Introduction to Data-Driven Business Culture
- Basics of Microsoft Excel & Google Sheets (Formulas, Charts, Pivot Tables)
- Industry Tools Overview: Tableau, SQL, Power BI
- Mini Project: Dashboards in Excel for Sales/HR Data
Module 2: Website Creation & WordPress Basics
- Advanced Excel Functions
- Power BI: Interface, Data Import, Modeling
- Tableau Basics: Charts, Filters, Calculations
- KPI & Business Metric Design
- Project: Retail Dashboard in Power BI
Module 3: Search Engine Optimization (SEO)
- Understanding Databases & Data Warehousing
- SQL Essentials: SELECT, JOIN, GROUP BY, WHERE, HAVING
- Real-World Query Writing
- Integrating SQL with Excel & BI Tools
- Project: Sales & Customer Analysis Using SQL
Module 4: Search Engine Marketing (Google Ads)
- Descriptive vs. Inferential Statistics
- Probability Distributions & Sampling.
- Hypothesis Testing, Correlation, Regression.
- Predictive Models Intro.
- Project: Customer Churn Prediction in Excel.
Module 5: Social Media Marketing (SMM)
- Introduction to Python & Jupyter Notebooks.
- Pandas, NumPy for Data Handling.
- Data Cleaning, Merging, EDA.
- Basic Visualizations: Matplotlib & Seaborn.
- Running Basic Analytics Models in Python.
- Project: E-Commerce Trend Analysis with Pandas.
Module 6: Email Marketing
- Choose 2 Capstone Projects from Domains: Finance, HR, Marketing, Retail.
- Resume Building for Analyst Profiles.
- Expert-Led Mock Interviews.
- SQL, Excel, Power BI Revision.
- Industry-Specific Case Discussions.
Module 7: Web Analytics & Tools
- Google Analytics 4 Overview
- Tracking Visitors, CTR & Bounce Rates
- Basics of A/B Testing
Module 8: E-Commerce & Affiliate Marketing
- Creating an Online Store
- Introduction to Dropshipping
- Affiliate Platforms (Amazon, ClickBank, etc.
Module 9: Content & Copywriting
- Writing Content for Blogs & Websites
- Social Media Copywriting
- Ad Copy & CTA Development
Module 10: Freelancing & Starting a Digital Agency
- Finding Clients on Upwork, Fiverr, etc.
- Creating a Professional Portfolio
- Client Communication & Service Pricing
Program Benefits
Key Features
- 100% Internship & Job Assistance
- 5+ Live Projects
- Access to 30+ Marketing Tools
- Government-Recognized Certificate
- Resume & Interview Preparation
- Available in Hindi & English Medium
Our Vision To build an empowered, self-sustaining India by providing high-quality, practical
education to every corner of the country, preparing learners not just for employment—but
for entrepreneurship and leadership.
