Live Projects + Internship + Job Support
Duration: 5 Months
Digital Marketing Mastery Program
Course /Digital Marketing
Mastery Program
Curriculum Structure
Month 1: Digital Marketing Foundations & Strategy
- Understanding the digital marketing ecosystem — channels, platforms, and customer journey
- Traditional vs. digital marketing
- Buyer personas, funnel creation (AIDA & 5A Models)
- Current trends: AI in marketing, voice search, personalization, short-form content, privacy marketing (GDPR/CCPA)
- Building a Digital Marketing Strategy (B2B vs B2C)
- Setting SMART goals and KPIs
- Practical Projects:
- Create a full marketing funnel and strategy for a startup or small business
- Define audience segments and select digital channels
Month 2: Website, SEO & Content Marketing
- Website building using WordPress / Wix (domain, hosting, CMS, plugins)
- UI/UX basics, responsive design, mobile optimization
- SEO Essentials:
- On-page SEO (keywords, meta tags, headings, content optimization)
- Off-page SEO (link building, guest posting, citations)
- Technical SEO (site audit, speed optimization, schema, sitemap)
- Content Marketing:
- Creating high-performing content
- Blog structure, storytelling, hooks, and engagement tactics
- Video & visual content strategy
- Content calendars and repurposing
- Practical Projects:
- Build or optimize a website
- Do a full SEO audit using SEMrush or Ahrefs
- Create a one-month content plan
Month 3: Paid Ads (Google Ads, Meta Ads) & Social Media Marketing
- Google Ads (SEM):
- Search, Display, Shopping & YouTube campaigns
- Ad creation, keyword targeting, bidding, A/B testing
- Conversion tracking and analytics integration
- Social Media Marketing:
- Platforms: Instagram, Facebook, LinkedIn, YouTube, TikTok
- Organic growth vs. Paid Ads
- Ad creatives, reels, and video content
- Audience segmentation and targeting strategies
- Retargeting & remarketing strategies
- Social Media Tools: Canva, Meta Business Suite, Buffer, etc.
- Practical Projects:
- Run a complete mock Google Ads campaign
- Design a paid social media ad set and analyze performance
Month 4: Automation, Email Marketing & Influencer/Affiliate Marketing
- Email Marketing:
- Lead magnets and list building
- Drip campaigns and automation workflows
- Personalization & segmentation
- Deliverability best practices
- Influencer & Affiliate Marketing:
- Collaboration models, influencer outreach, and ROI measurement
- Setting up affiliate systems
- Marketing Automation Tools:
- HubSpot, Mailchimp, Zapier, Sendinblue
- Emerging Trends:
- AI-driven content marketing (ChatGPT, Jasper)
- Voice search optimization
- AR/VR, Metaverse, and conversational marketing
- Practical Projects:
- Build an automated email funnel
- Design a small influencer campaign
- Create content using AI tools
Month 5: Analytics, Growth Hacking & Capstone Project
- Web Analytics:
- Google Analytics 4, Tag Manager, Search Console
- UTM parameters and dashboard creation (Looker Studio)
- Conversion Rate Optimization (CRO):
- A/B testing, landing page optimization, user journey mapping
- Growth Hacking:
- Retention vs. acquisition cost
- Viral marketing tactics, referral programs, community growth
- Career Preparation:
- Freelancing platforms, portfolio creation, client handling
- Resume + LinkedIn profile optimization
- Interview & case study preparation
Capstone Project:
- Execute a complete digital marketing campaign (SEO + Ads + Content + Analytics)
- Submit a full marketing report and performance dashboard
Program Benefits
Key Features
- 100% Internship & Job Assistance
- 5+ Live Projects
- Access to 30+ Marketing Tools
- Government-Recognized Certificate
- Resume & Interview Preparation
- Available in Hindi & English Medium
Our Vision To build an empowered, self-sustaining India by providing high-quality, practical
education to every corner of the country, preparing learners not just for employment—but
for entrepreneurship and leadership.
